Product development, and process innovation is often called the “stage gate ‘is when teams collaborate to develop new innovations. These innovations are the new product mainly or improve the concept of an existing product. However, it is easy to like product development may seem, it really does not.

There are many problems and challenges they face in the process. Are you planning to develop the product, but do not know how? If so, then here is a comprehensive guide to the product development process and all necessary to create a new product successfully steps:

Generation - Analysis of market direction

To start, you must first evaluate the current marketing trends and external SWOT analysis and the Internet. In this way, you can determine the level of competition in the market and can generate ideologies taking factors such as ease of access, and distribution costs on a large scale, and the return on investment in mind. During product development, the use of flexible discretion on the operation and maintenance of a simplified system activities. In this way, you can avoid making costly mistakes that can slow down the development process.

Examine the idea - Take the product to life

What kind of products will appeal to consumers? If looking for luxury? It must be expensive? What are people looking forward to? Disclosure of important idea a step in the product development process. The answer to these questions and try to develop specific standards for ideas to be dropped or continued. This can eliminate confusion and can help even the product that is the best idea selected. Therefore, adhering to agreed standards, so that it can be sent to poor project idea hopper. I write about all the important points of the new product idea and if you have any advantages or disadvantages.

Proof of concept - unique product analysis

Proof of Concept idea is basically done after detection. However, note that this step is different from the marketing test. Conducting patent research and take a look at the legal aspects concerned with the development of new products. Note that knows where marketing messages that works best is probably the most important part of the tests. So, try to ask a simple question: “what consumers want, need or understand this product?


Business analysis - to monitor progress

You need to check your progress along the entire product development process, so consider building standards system. Include input metrics (average time) and scales the output (a percentage of sales of new products, product value). To monitor progress regularly, you can be sure that your computer is on the same page with you according to the criteria and standards. Even if the product idea does not come to life, you can always keep the idea of ​​Huber as a basis for Growth Hacking Strategies To Help You Succeed With Your Next Product Launch


Beta testing / marketing - it’s time for some changes

The formation of the test plates, beta versions launching and organizing groups of private testing after the product was to obtain valuable information about your product testing. In this way, you can make adjustments at the last minute, improvements and generate very little buzz.

Technical aspects - which produces the product

Provide all the information and technical aspects, and the production department produces plans for the market. And financial management provide a good funding plan for the introduction of a new product. The marketing department to develop plans on how to sell, market and distribute the product. In this step, you will be required to provide photos, graphics and charts with different points of view, and rear, front, top, bottom, side and perspective views that describe and illustrate the design of products.